Clinton Wins Crackdown On School Junk Food
October. 6, 2006

Today, I am very excited to announce another major step forward. We've reached a significant agreement with some American's leading food manufacturers, Campbell Soup Company, Dannon, Kraft Foods, Mars and PepsiCo to help to combat the child obesity. These companies should be commended by all of us and by all Americans. What they've done is work for our lines and the experts of the American Heart Association to develop nutrition guidelines they are strongly committed to support. Some of their products already meet these guidelines some don't. They've agreeed to help get school and distributers to accept the guidelines and then make the products available that actually meet them. “This is voluntary, they don’t have to do it, but they recognize the challenge we face and they are helping us take the first step. All these, I believe, will dramatically change the kind of food that children have access to at school. And it's going to change a lot of our lives as well. It will take time, but through coalitions like this of industry and the non-profit sector one, we can make a real difference in the lives of millions of kids by helping them eat healthier and live healthier.” We will announce some immediate steps today. First, the Campbell Soup Company will promote its products that are lower in calories, fat and sodium and will provide additional reduced sodium soup options for the schools. Danimals will reduce the sugar content of its kids yogurt cups for kids by 25 percent, even though I am told that its products already conform to the new Guidelines. Kraft will add the Alliance's sodium and calorie caps to its current vending guidelines and extend them to include all of its competitive foods sold in schools. Mars will create a new line of nutritious snack products that are formulated to meet or exceed the Alliance guidelines. PepsiCo, (which own ...... and its key partner...) will reformulate several products and also encourage schools, distributors and vending partners to offer products that meet the new Alliance guidelines.

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